Our Story Unfolds
From a small group of passionate investors to South Africa's growing financial education community, discover the milestones that shaped hymoralistuve's mission to democratize investment knowledge.
The Foundation Years
What started as weekend meetups between friends discussing JSE trends quickly evolved into something bigger. Ravi Naidoo and Christina van der Merwe, both working in Johannesburg's financial district, noticed how many South Africans felt excluded from investment conversations. Traditional financial advice seemed tailored for the already wealthy, leaving everyday people to navigate complex markets alone.
Digital Transformation
The pandemic pushed us online, but it also opened doors we never expected. Virtual discussions meant connecting with people from Cape Town to Durban, from Polokwane to Port Elizabeth. We discovered that geographic barriers had been limiting our impact more than we realized. Online workshops about ETFs, property investment basics, and retirement planning suddenly reached hundreds instead of dozens.
Community Expansion
By 2024, we'd learned that financial education isn't just about picking stocks or understanding compound interest. It's about building confidence, creating support networks, and helping people make informed decisions about their money. Our Springs office became a hub for monthly workshops, and we started seeing real success stories - people buying their first homes, starting emergency funds, or finally understanding their pension contributions.
Looking Ahead to 2025
We're expanding our educational offerings with structured learning programs starting in September 2025. These aren't get-rich-quick schemes or promises of guaranteed returns. Instead, we're focusing on building genuine financial literacy - understanding risk, learning about different asset classes, and developing the skills to make informed investment decisions.